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🪶 Storyteller. Brand Builder. Agentic New Media Leader.

I build brands that punch above their budget. Owning the messaging, the brand campaigns, and the video that carries them, while taking the new story to market. In-house, on-budget, and fast enough to plant the flag before the category settles.

Brand strategy • Corporate Communications • Brand-to-demand campaigns • In-house media engines

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Featured Brand Campaigns

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Snyk: A New Brand & In-House Media Engine

Repositioned Snyk to AI-native security — rebranded in-house in 3 months, then took it to the streets of San Francisco with a developer-native campaign. +91.9% lift in net-new organic users.

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Vectra AI: The "We've Got AI On It" Campaign

Led Vectra's first-ever brand campaign, in-house — lifting unaided awareness from 16% to 23% and aided awareness from 37% to 48% in seven months, while saving a $200K agency spend.

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Code42: Defining the Insider Risk Category

Took Code42 from unknown to category-defining leader — 11% to 50% awareness in 12 months — with a WSJ series and a TIME cover wrap that put Insider Risk in front of executives.

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